Sunday, August 8, 2010

Annual Edsel Owner Convention, Salem Massachusetts

The Edsel, named after the son of company founder Henry Ford, is considered one of the biggest flops in the annals of the American car industry.

Ford made about 100,000 Edsels between 1958-60. Not many sold.

The car, most felt, was cursed with the double whammy of being ugly and expensive. A new Edsel cost between $2,300 and $4,600, which was a lot of money at a time when the country was plunged in a recession.

The almost universal disapproval the car once engendered has been replaced by the passionate devotion of club members who believe the Edsel is a misunderstood classic.

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